Marketing Automotive Weekly
Monday, April 9, 2018
  • Former Opel CEO Joins Board Of Mobility Startup

    There were reports when Neumann left Opel that he was being considered to replace embattled Audi CEO Rupert Stadler, but that did not come … Read the whole story

  • Ford's Focus On Hispanic Market For F-150 Pays Off

    From 2010 to 2017, Hispanics were responsible for 22% of the total incremental growth of the Ford F-150 pickup truck. Read the whole story

  • Toyota's 2018 Camry Reimagined As A Bicycle

    The concept bike is designed to champion a bigger push for change, from infrastructure and legislation to technological innovation, that could ultimately make the … Read the whole story

  • Subaru Focuses On Longevity With 'Never Too Early' Brand Spot

    Subaru "tries to show different types of people and family units to reflect our owner base," Subaru's Brian Cavallucci tells "Marketing Daily." Read the whole story

  • Karma Automotive Pitches Masters Tournament Viewers

    The spot "emphasizes Karma's true Southern California spirit where car culture, imagination and technology come together," Karma's Jim Taylor tells "Marketing Daily." Read the whole story

  • Kendall Oil Focuses On Gearheads

    "The work parallels the emotion and dedication that consumers pour into their passions and the standards they should have for what goes into their … Read the whole story

  • Kia Continues Strong Ties To NBA

    Kia's fan voting program on and Twitter has expanded to include all the end of season Kia NBA Performance Awards. Read the whole story