Drive Time
by Tanya Gazdik, Staff Writer
Toyota highlighted the vehicle in its Winter Olympics advertising in a spot released in February called "Olympics: Affirmations" from Saatchi & Saatchi. Read the whole story
by Tanya Gazdik
Eberhardt is the fourth top executive to leave the luxury automaker in recent months, joining former CMO Charlotte Blank, who left in May. Read the whole story
by Tanya Gazdik
The National Retail Federation reports about 77% of the consumers it surveyed intend to celebrate Dad in some way, in line with previous years. Read the whole story
by Tanya Gazdik
Tucker will be based in Dallas and will report to CEO Tarun Lal, who took the helm of the entertainment company last July. Read the whole story
by Tanya Gazdik
Toyota isn't an official FIFA World Cup sponsor or partner, but the brand says its connection to soccer is "more than a moment." Read the whole story
by Tanya Gazdik
Waymo is launching its first-ever national brand campaign timed to the FIFA World Cup, while Lyft is running an out-of-home effort. Read the whole story

COMMENTARY
by Joe Mandese
When WARC, Jellyfish and INSEAD did, they found zero correlation with how the human judges rated them. Read the whole story

COMMENTARY
by Laurie Sullivan, Staff Writer
As OpenAI tries to control its future in a precarious balancing act by managing a high-stakes evolution, company engineers are slamming down on the … Read the whole story

COMMENTARY
by Joe Mandese
"It is not about what we create. It is about how we enrich the moment," explains Dentsu's Jiro Murayama. Read the whole story