Marketing Automotive Weekly
Monday, May 14, 2018
  • Acura Shows Emotional Side Of Safety Testing

    "'The Test' captures the emotion that drives our engineers to develop vehicles aimed at keeping all occupants safe," Acura's Ed Beadle tells "Marketing Daily. Read the whole story

  • Vans, Michelin Partner On Teen Tire Campaign

    To win, teens have to show they know how to check a tire's tread depth using a penny, and/or that they can use a … Read the whole story

  • VW Adds A Slew Of Features To Mobile App

    The new features include Curfew Alert and Valet Alert to notify owners if their vehicles are driven without permission, and Parking Information, powered by … Read the whole story

  • Ford, BMW, GM, Renault Launch Blockchain Research Group

    MOBI (the Mobility Open Blockchain Initiative) was launched by a group of carmakers to research how to use blockchain technology around driving data, ride-sharing … Read the whole story

  • Gen Z Puts Brands On Notice

    "Gen Z believes that everything-from what you buy to where you eat-can make a political statement," says DoSomething Strategic's Meredith Ferguson. Read the whole story

  • Asian-American Consumers Outpace General Population

    The segment's annual buying power has grown to $986 billion, up 257% since 2000, and this consumer group continues to make gains as tech-enabled … Read the whole story