Marketing Automotive Weekly
Tuesday, June 5, 2018

Drive Time

GM Official Crashes Race Pace Car, Mini Gets Creative With Sponsorship
by Tanya Gazdik, Staff Writer

While concert sponsorships by automakers are run of the mill, Mini USA is taking a more creative approach with a different type of music-related marketing. Read the whole story

  • Infiniti Retraces 1920 Expedition Route
    by Tanya Gazdik

    Using a fleet of Infiniti SUVs, combined with Drone LiDar technology, the team will survey an area which was previously impossible to cover efficiently. Read the whole story

  • Google, Apple Maintain Top Brand Status
    by Tanya Gazdik

    The total brand value of the BrandZ Top 100 grew by a record 21%, adding almost $750 billion to the ranking, now valued at … Read the whole story

  • Enterprise Rent-A-Car Partners With Sir Rosevelt
    by Tanya Gazdik

    Enterprise aims to create connections with customers in engaging ways, said Frank Thurman, vice president of marketing for Enterprise. Read the whole story

  • SoftBank Invests $2.25 Billion In GM Cruise
    by Chuck Martin

    SoftBank and General Motors both are investing in GM Cruise Holdings LLC in a bid to commercialize autonomous vehicle technology at large scale. The … Read the whole story

  • Hispanic Consumerism Affected By Political Climate
    by Tanya Gazdik

    Hispanic spending has continued to rise despite negative political rhetoric. Energy BBDO has identified an opportunity for brands to forge a bond with this … Read the whole story