Marketing Automotive Weekly
Tuesday, June 5, 2018
  • Infiniti Retraces 1920 Expedition Route

    Using a fleet of Infiniti SUVs, combined with Drone LiDar technology, the team will survey an area which was previously impossible to cover efficiently. Read the whole story

  • Google, Apple Maintain Top Brand Status

    The total brand value of the BrandZ Top 100 grew by a record 21%, adding almost $750 billion to the ranking, now valued at … Read the whole story

  • Enterprise Rent-A-Car Partners With Sir Rosevelt

    Enterprise aims to create connections with customers in engaging ways, said Frank Thurman, vice president of marketing for Enterprise. Read the whole story

  • SoftBank Invests $2.25 Billion In GM Cruise

    SoftBank and General Motors both are investing in GM Cruise Holdings LLC in a bid to commercialize autonomous vehicle technology at large scale. The … Read the whole story

  • Hispanic Consumerism Affected By Political Climate

    Hispanic spending has continued to rise despite negative political rhetoric. Energy BBDO has identified an opportunity for brands to forge a bond with this … Read the whole story