"Algorithm management across social platforms is critical, and you have to stay ahead of creative fatigue," Mazda's Brad Audet tells "Marketing Daily." Read the whole story

Joz Wang led Genesis Motor America's multicultural marketing and corporate branding efforts before resigning a week ago. Read the whole story

The campaign was developed using a cohesive marketing approach inclusive of multicultural audiences. Read the whole story

"March was dominated by basketball, and auto advertisers were front-and-center with it," says iSpot.tv's Stuart Schwartzapfel. Read the whole story

The mission is to enhance Volkswagen's digital presence as a desirable brand. Read the whole story

TiVo Ads President Matt Milne believes the scale and engagement of the company's footprint remains largely unreachable via traditional CTV media buys, and that … Read the whole story

Advertisers may think agentic creates another audience they need to reach online, but Flywheel Chief Creative Officer Phil Camarota believes there is still only … Read the whole story

Digital media overall is estimated to climb 9.3% to $104.1 billion, according to BIA Advisory Services, while traditional media will grow 6.5% to $80.4 … Read the whole story