Marketing Automotive Weekly
Monday, July 16, 2018

Drive Time

Car Buyers Are More Pragmatic On Social Media
by Tanya Gazdik, Staff Writer

Car buyers want product information (48%), followed by promotions and deals (46%), education content (18%), news (17%), business updates (12%) and entertaining content (9%). Read the whole story

  • Kia, Toyota Drivers More Likely To Be Soccer Fans
    by Tanya Gazdik

    Cox Automotive searched across a range of data, hunting for correlations among 2017 new-vehicle purchase profiles and consumer sports-and-leisure profiles Read the whole story

  • Majority Of Millennials Have Pro-Green Auto Views
    by Tanya Gazdik

    Nearly two thirds (65%) of potential car buyers say they would consider purchasing a hybrid or electric vehicle, rising to 76% of Millennials. Read the whole story

  • Hyundai, Art Museum Partner For Exhibit
    by Tanya Gazdik

    More than 60 artworks featured in the exhibition activate this process by means of mirrors, lenses, filters, or movement-requiring active participation on the part … Read the whole story

  • Elon Musk's Stormy Weekend On Twitter
    by Thom Forbes

    Tesla, SpaceX and The Boring Company chief Elon Musk appears to have a production problem that has nothing to do with automobiles: Too many … Read the whole story

  • Millennials Want Brands With Values, But, Really, A Good Deal More
    by P.J. Bednarski

    "Millennials, like older generations, just want reliable, well-priced goods. Factors like ethical standards or transparency are important to some." Read the whole story