Marketing Automotive Weekly
Monday, July 23, 2018
  • Mini's Loyal Owners Roll Through The U.S.

    This rally includes the return of sponsors Shell, Pennzoil and Pirelli. New sponsors include Kind Snacks, Harmon Kardon and MapQuest. Read the whole story

  • Fiat Chrysler Appoints New CEO

    "It's an end of an era with the iconic, highly quotable, sweater-wearing Sergio Marchionne stepping down, with significant very concerns about his ailing health," … Read the whole story

  • 83% Lack Interest In Self-Driving Cars

    While major automakers and companies including Uber, Waymo and Apple work on developing self-driving vehicles, most consumers want to remain in the driver's seat, … Read the whole story

  • VW Jetta Campaign Challenges Creative Studio

    "This campaign is a true example of the product inspiring the campaign," said Volkswagen of America's Jim Zabel in a release. Read the whole story

  • Nissan Kicks, 'Billboard' Partner For August Festival

    Throughout the festival, an immersive in-vehicle experience will be set up for concertgoers. The activation will tease the collaboration performance. Read the whole story

  • Autotrader Enlists Conan O'Brien For Branded Content

    In a 10-minute segment, O'Brien is on a quest to assist his assistant, Sona, in buying a car using Autotrader and Kelly Blue Book. Read the whole story

  • Survey Finds Most Brands Will Spend More On Influencer Marketing

    A study by the WFA found that companies use influencers to boost brand awareness, reach new and targeted audiences and improve brand advocacy. Read the whole story