Ford Motor Co. confirmed today it has selected Wieden + Kennedy to lead the creative work for its upcoming U.S. fall campaign. Read the whole story

The target audience is "confident and genuine, and vehicles with depth and substance appeal to them," Lexus' Cooper Ericksen tells "Marketing Daily." Read the whole story

Nissan's marketing featuring Heisman winners "is absolutely the pinnacle for us from a brand-lift standpoint," Nissan's Erich Marx tells "Marketing Daily." Read the whole story

The campaign extends to social with the hashtag #HardestWorking, encouraging consumers to bring the conversation to their own lives and honor loved ones. Read the whole story

Burrell Communications, Chicago worked with The Colonie to create deliverables that include cinemagraphs, GIFs, and square video optimized for Facebook. Read the whole story

"Distracted driving is not unique to younger generations," said Volvo's Jim Nichols. "In fact, it's a problem we are seeing across generations and demographics." Read the whole story

Hyundai will also sponsor a three-part custom-branded content series, "Cover 2," that will provide a closer look at some of the league's rivalries. Read the whole story

"It seemed only fitting to recognize the loyal fans who got us here in the first place," Mercedes-Benz's Mark Aikman tells "Marketing Daily." Read the whole story

It's the automaker's first major debut in the streaming world, with its vehicles featured in "Tom Clancy's Jack Ryan." Read the whole story

Self-driving cars and human-driven cars don't yet totally get along. Autonomous vehicles tend to have rules they meticulously follow, while humans have rules for … Read the whole story