Drive Time
The vehicle's smallness makes it nimble on the road and during parking, but interior still feels spacious, so drivers get best of both worlds. Read the whole story
"Right now, this is purely a one-off, but that doesn't mean we won't explore other opportunities," Kia's Saad Chehab tells "Marketing Daily." Read the whole story
The campaign drove nearly 526,000 unique engagements and more than 1,200 unique requests for information from SMS. Read the whole story
The Forte takes styling cues from its "big brother," the Kia Stinger sports car, says Kia's Saad Chehab. Read the whole story
"A key part of our marketing strategy will be to minimize key barriers to purchasing an electric vehicle," Jaguar Land Rover's Leah Watkins-Hall says. Read the whole story
The automaker has three defined target demographics for the vehicle, Toyota's Sam De La Garza tells "Marketing Daily." Read the whole story
Call Phil Knight! Phil Collins! Former Nike CEO and the rock star could meet up at an L.A. gas station giving out free fill-ups. Read the whole story
