Marketing Automotive Weekly
Monday, October 15, 2018
  • Lincoln, Lexus Track Biggest Spend Per Spot In September

    Lincoln was number one on the list, spending nearly $14.3 million on its "Waze World" commercial for the 2019 MKC. Read the whole story

  • General Motors, Tesla Offer Hurricane Help

    Owners of properly equipped Chevrolet, Buick, GMC and Cadillac vehicles in the impacted region can access OnStar Advisors ready to help 24/7. Read the whole story

  • Students Turn Rusted Truck Into Marketing Jewel

    High schoolers take rusted truck, turn it into a showpiece for auto aftermarket SEMA show. Read the whole story

  • Allstate Taps Augmented Reality For Fire Safety Planning

    To coincide with National Fire Prevention Week, Allstate introduced Escape Route, a new mobile app using augmented reality to create and practice fire escape … Read the whole story

  • AI-Based Distracted Driver Tool Wins Isobar Hackathon

    An artificial intelligence-powered driver training program was the winner of the fourth annual Isobar hackathon competition. The winning entry, called "Third Eye Drive," comprised … Read the whole story