Pugh will help the brand usher in "its new era, reinforcing the brand's commitment to creativity, originality and cultural influence," according to Jaguar. Read the whole story

The campaign includes a spot starring the original Ghostbuster himself, Bill Murray. Read the whole story

More men than women say range would be a deciding factor (80% vs. 64%) and to prefer 300+ range miles (50% vs. 35%). Read the whole story

What makes a celebrity partner authentic? This week, we're shining a spotlight on Timothy Sumter, Senior Pre-Owned Marketing Specialist, who shares why rapper Common … Read the whole story

Connecting performance advertising or marketing to performance cars may be a conceptual metaphor, but they share some of the same measurable results including optimization … Read the whole story

"This trend will continue going forward due to the popularity of this marketing tactic among the younger demographics that the brands are targeting," predicts … Read the whole story

Age can help explain consumer behavior, but it doesn't always tell marketers who's using a platform. Read the whole story

Two ex-footballers will live off the fat of the land in "Men v. Food," a new take on the old "Man v. Food" series … Read the whole story