Marketing Automotive Weekly
Monday, October 22, 2018
  • Land Rover, Clarks Partner For Shoe Collaboration

    "Much like the Land Rover vehicles, the shoes are terrain-appropriate, providing practicality and comfort in equal measure," says a Clarks exec. Read the whole story

  • J.D. Power, Reputation.com Offer Tool To Improve Customer Experience

    Brands can take a more holistic view of customer feedback with a platform that leverages both companies' skills. Read the whole story

  • Hyundai, Kia Test Wearable Robots

    Kia Motors, part of Hyundai Motor Group, is testing robotics technology through the development of the Hyundai Vest Exoskeleton wearable industry robot. The company … Read the whole story

  • TV Still Strong In Auto Ad Metrics, Social Media Even Better

    TV scores highest in ad recall, but adding social media to the marketing mix drives stronger results with purchase consideration -- a 29% increase. Read the whole story

  • Midas, Martin Agency Launch 'Project Spark'

    A series of videos promote the cause-related project, which helps families get back on their feet by fixing their cars. Read the whole story

  • Penske Creates 'Rolling Stone' For New Generation

    "The magazine will always be there, people love to touch and feel the magazine. Shawn Mendes will be on our December cover. We had … Read the whole story