According to an internal memo obtained by "Marketing Daily," the well-respected marketing leader is leaving General Motors March 1. Read the whole story

Automaker aims to learn from the event and host additional pop-ups next year nationwide, Nissan's Jean-Philippe Lattes tells "Marketing Daily." Read the whole story

"We set out to make a film about Santa's transformation and allowed time to show the progression and journey," says Audi's Loren Angelo. Read the whole story

The auto giant spent an estimated $970 million on measured media in the U.S., according to Kantar Media. Read the whole story

"We're encouraging consumers that spot the bus in New York City to snap a pic and share with #UnwrapaJaguar," says Jaguar's Stuart Schorr. Read the whole story

Honda aims to drive qualified shopping via the custom web views that live within the bot itself, American Honda's Jessica Fini tells "Marketing Daily." Read the whole story

The majority of consumers would rather drive a car themselves than hire a driverless car from a service like Uber or Lyft, according to … Read the whole story