Marketing Automotive Weekly
Monday, December 17, 2018
  • Chevrolet CMO Tim Mahoney To Retire

    According to an internal memo obtained by "Marketing Daily," the well-respected marketing leader is leaving General Motors March 1. Read the whole story

  • Nissan Uses NYC Pop-Up To Promote Leaf

    Automaker aims to learn from the event and host additional pop-ups next year nationwide, Nissan's Jean-Philippe Lattes tells "Marketing Daily." Read the whole story

  • Santa Wants An Audi In Holiday Ad

    "We set out to make a film about Santa's transformation and allowed time to show the progression and journey," says Audi's Loren Angelo. Read the whole story

  • Fiat Chrysler Taps Starcom As Its New U.S. Media Agency

    The auto giant spent an estimated $970 million on measured media in the U.S., according to Kantar Media. Read the whole story

  • Jaguar Unveils Mobile Holiday Window

    "We're encouraging consumers that spot the bus in New York City to snap a pic and share with #UnwrapaJaguar," says Jaguar's Stuart Schorr. Read the whole story

  • Honda Launches Facebook Messenger Bot

    Honda aims to drive qualified shopping via the custom web views that live within the bot itself, American Honda's Jessica Fini tells "Marketing Daily." Read the whole story

  • 75% Of Americans Prefer Driving Themselves To Riding In Self-Driving Cars

    The majority of consumers would rather drive a car themselves than hire a driverless car from a service like Uber or Lyft, according to … Read the whole story