Marketing Automotive Weekly
Monday, December 31, 2018
  • CarGurus Couple Become Brand 'Evangelists' In Latest Ad Version

    The new ads broaden the information about CarGurus to explain specific features, like its rating system for autos -- from "Great" to "Overpriced." Read the whole story

  • Volkswagen Acquires Volvo's Connected Car Unit

    Volvo Group signed an agreement to divest 75% of shares of its subsidiary, with the deal closing expected during the first half of 2019. Read the whole story

  • Farmers Creates 'Episodic' Spots For Hulu

    Farmers is the first in the insurance category to create sequential stories like these on Hulu, according to the insurance company. Read the whole story

  • Big Auto Dealers Are Able To Make Email Work, Study Shows

    Smaller dealers are scoring with paid media and referrals, and larger firms are benefiting from display and email. Read the whole story

  • CEO Stars In New Zebra Campaign

    Car insurance comparison site Zebra is raising awareness with a new campaign that emphasizes honesty and education. Read the whole story

  • Allstate Donates $30k To Encourage Young Female Runners

    Girls and women dominate the sport of running -- 63% of runners are women, and 59% of participants in road races are female. Read the whole story