Drive Time
by Tanya Gazdik, Staff Writer
Kia's spot from David&Goliath resulted in a 14% decline in views to its vehicle pages on the Cars.com site. Read the whole story
by Tanya Gazdik
The group is 40% more likely to drive a Lincoln and 27% more likely to drive a Buick than other millennials, according to Viant. Read the whole story
by Tanya Gazdik
FCA has not confirmed any advertising plans this weekend. Jeep also revealed a long-form video which launches across digital and social channels today. Read the whole story
by Tanya Gazdik
The list includes the most searched-for, winter-friendly vehicles that also provide standard or optional four-wheel drive or all-wheel drive. Read the whole story
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by Steve McClellan
Ford agency GTB worked with the auto giant to develop a week-long event at Super Bowl Live in Atlanta as well as the Ford … Read the whole story
by Tanya Gazdik
"'The Big Match' campaign is intended to break through traditional thinking around Big Game advertising," Cars.com's Seth Goldberg tells "Marketing Daily." Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Self-driving cars could drop off drivers and then cruise around to avoid paying high downtown parking fees, according to a new study. Read the whole story
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by Thom Forbes
"Talking heads are expecting this calendar year to be the first since 2014 in which total vehicle sales in America drop below 17 million … Read the whole story