Drive Time
Kia's spot from David&Goliath resulted in a 14% decline in views to its vehicle pages on the Cars.com site. Read the whole story
The group is 40% more likely to drive a Lincoln and 27% more likely to drive a Buick than other millennials, according to Viant. Read the whole story
FCA has not confirmed any advertising plans this weekend. Jeep also revealed a long-form video which launches across digital and social channels today. Read the whole story
The list includes the most searched-for, winter-friendly vehicles that also provide standard or optional four-wheel drive or all-wheel drive. Read the whole story
Ford agency GTB worked with the auto giant to develop a week-long event at Super Bowl Live in Atlanta as well as the Ford … Read the whole story
"'The Big Match' campaign is intended to break through traditional thinking around Big Game advertising," Cars.com's Seth Goldberg tells "Marketing Daily." Read the whole story
COMMENTARYSelf-driving cars could drop off drivers and then cruise around to avoid paying high downtown parking fees, according to a new study. Read the whole story
"Talking heads are expecting this calendar year to be the first since 2014 in which total vehicle sales in America drop below 17 million … Read the whole story
