Marketing Automotive Weekly
Monday, April 1, 2019
  • Lexus Shows Off Limited-Edition Performance Vehicle

    The luxury automaker plays up performance attributes of the Lexus 2020 RC F Track Edition in campaign aiming to sell regular edition RC coupes. Read the whole story

  • Driverless BMW Scares A Ghost

    "This video is the only thing that should scare you about autonomous driving," states BMW. Read the whole story

  • 4As Case Study: Audi's Effort To Move The Needle In The U.S.

    Audi has had a pretty rocky history in the U.S., admitted Loren Angelo, vice president, marketing, during a 4As Decisions 20/20 Forum. Read the whole story

  • Domino's Adds In-Car Pizza Ordering

    The latest AnyWare pizza ordering platform will come preloaded in Chevrolet, Buick, GMC, Toyota and Cadillac cars starting later this year. Read the whole story

  • Prestone Products Selects Doner As AOR

    The MDC Partners-owned agency will oversee strategy and creative across traditional, social and digital channels, working in partnership with sister agency Assembly to lead … Read the whole story

  • Study: How To Manage A Celebrity Endorser Scandal

    Firing the celebrity endorser isn't the only corrective action available to brands, according to a study. Read the whole story