Drive Time
CarGurus uncovered a perception shift over the past year, with consumers expressing greater enthusiasm for self-driving car development. Read the whole story
"Our branded content strategy is about delivering stories that people want to consume and subtly working in our vehicles," says Hyundai's Dean Evans. Read the whole story
The spot shows three new Kia Soul models driving on what could be the uneven terrain of the moon -- but it's not. Read the whole story
COMMENTARYMichael Martyniuk, Manager, Digital Acquisitions, Avis/Budget, pointed to the brands' cross-channel messaging strategy that switched things up in the first quarter this year with … Read the whole story
Automaker's RC F "recently underwent an update to make it an even more capable alien-fighting machine," says Lexus' Lisa Materazzo. Read the whole story
Festival-goers can view the automaker's full model lineup and take complimentary photos in front of a New Orleans landscape backdrop. Read the whole story
- COMMENTARY
Everyone will become passengers in autonomous cars, which will rewrite the paradigm of what's a possible in-car activity. Read the whole story
Aeva agreed to develop and equip its LiDAR (Light Detection and Ranging) technology on Audi's e-tron test fleet vehicles in Munich. Read the whole story
The digital automotive marketplace is going beyond traditional dollar donations and is committing up to $1 million of media. Read the whole story
"Proof is in the Pennzoil" presents facts about what makes Pennzoil stand apart from the competition. Read the whole story
Valvoline is partnering with O'Reilly Auto Parts to expand reach to retail consumers through advertising, digital, social and pre-game activations. Read the whole story
