Drive Time
Instead of buying a vehicle, people said they would rather clean toilets, attend jury duty, or have an extended conversation with their mother-in-law. Read the whole story
"We have created the most comprehensive loyalty rewards program in the industry," Ford's Dave Loflin tells "Marketing Daily." Read the whole story
"Will consumers trust the automaker again? Will the ads sell more vehicles? That's yet to be seen," Autotrader's Michelle Krebs tells "Marketing Daily." Read the whole story
Other corporate sponsors include Delta Airlines, Ford Motor Co., General Motors, Ally Bank, Quicken Loans, Domino's Pizza, General Electric and Miller Lite. Read the whole story
The new property covers electric-assist bicycles, micromobility and electric motorcycles across digital, video (including YouTube) and social media platforms. Read the whole story
The North American division of Fiat Chrysler, FCA, and autonomous driving startup Aurora signed an agreement to develop and deploy self-driving commercial vehicles. Aurora, … Read the whole story
Pennzoil North America Marketing Manager Bobbie Baird gave "Marketing Daily" a sneak peek of the video, which launches June 5. Read the whole story
TV spots comedically harness the emotional surge of having a full tank of high-quality fuel, leaving onlookers wondering, "What got into you?" Read the whole story
COMMENTARYChinese company Neolix started production of self-driving delivery vans, with plans to deliver 1,000 of the vehicles to customers including Huawei Technologies. Read the whole story
