"What we're trying to do is evolve past what has been a very historical marketing structure," Nissan's Allyson Witherspoon tells "Marketing Daily." Read the whole story

Digital advertising has become a growing part of auto companies' media plans, yet linear TV remains their largest spend category, says Entertainment Data Oracle. Read the whole story

The agency saw "how personal buying a car can be, so we focused on bringing a refreshing dose of humanity to the process." Read the whole story

The automaker kicks off the pilot program on Wednesday in Los Angeles and then moves to San Francisco and New York. Read the whole story

"This is kind of the next feather in our cap when it comes to college sports," Nissan's AllysonWitherspoon tells "Marketing Daily." Read the whole story

Autotrader sought to combine information with fun through its new partnership with 72andSunny. Read the whole story

Earlier this year, the companies announced they would begin specific considerations for joint product development and collaboration in production. Read the whole story

"We are seeing a much more gradual ramp-up as technical and regulatory hurdles catch up with the promise of the market," says Tractica report. Read the whole story

Avis is expanding its connected car program, with plans to connect 14,000 Ford vehicles in the Avis Budget Group's European fleet. Read the whole story