In a campaign for its 2020 Outlander Sport, the automaker aims to show that "adventure is unique, curated, and different for every person." Read the whole story

"The aim of the social campaign is to show that... one collision can impact many," Honda's Jessica Fini tells "Marketing Daily." Read the whole story

The company "has evolved and grown our commitment to television as part of our media mix," CarGurus CMO Sarah Welch tells "Marketing Daily." Read the whole story

The campaign with ESPN features digital and television commitments including the official sponsorship of the 2020 National Championship. Read the whole story

Each event will feature Acura vehicles on display, including the NSX supercar with a DJ booth in its trunk, and the ILX sports sedan. Read the whole story

Top U.S. team members will take part in brand events, custom content creation, advertising and social media integrations, JLR's Kim McCullough tells "Marketing Daily." Read the whole story

Gen Z consumers may be thoroughly digital, but new research finds they're still keen on discovering new brands while in physical stores Read the whole story

Consumers may trust self-driving cars more than riding alone in a ride-sharing vehicle driven by a person. However, the level of trust in each … Read the whole story