Marketing Automotive Weekly
Monday, October 7, 2019
  • Subaru Establishes 'National Make A Dog's Day'

    "We try to portray the Barkley family just like any other family. They just happen to be a family of dogs," says Subaru's Cavallucci. Read the whole story

  • Inclusivity, Gen Z Overriding Themes At ANA Conference

    The ANA Masters of Marketing included CMO presentations from Target, Ally, Disney, SAP, Dunkin' and Pearl Vision. Read the whole story

  • Acura Launches High-Energy Brand Campaign

    The commercial, set to the surf music soundtrack of Dick Dale's "Nitrus," opens with a thrill-seeker driving the Integra Type R. Read the whole story

  • Chevy, Harley-Davidson, Ford Rank High In Brand Intimacy

    Nearly one quarter of users stated they "couldn't live without" Chevrolet and 16% were willing to pay 20% more for the brand. Read the whole story

  • Honda, Purina Celebrate Dog Holidays With Videos

    Honda is celebrating National Dog Week with a video that highlights pet-friendly features of its light trucks. Read the whole story

  • Consumers See Risks in Self-Driving Cars

    A new global study reveals the concerns consumers have about the transfer of human control to a machine. Read the whole story