Ford is expanding the footprint of its best-known, best-loved names because of the enormous costs of establishing new model names. Read the whole story

Porsche ranks highest in sales satisfaction among luxury brands for a second consecutive year -- the fourth time since 2015. Read the whole story

The automaker will air five new creative spots from Carmichael Lynch that bring to life the stories of those impacted by Subaru's efforts. Read the whole story

New this year, Honda's onsite activations at marquee NHL events will leverage the "Honda Power Play" theme. Read the whole story

The automaker's partnership with EON Productions on the Bond films began in 1983 when a Range Rover convertible appeared in "Octopussy." Read the whole story

The effort is part of the automaker's "Drive Bigger" project, announced in July. A 51-second video describes the partnership. Read the whole story

A car based on the character Morty Smith from "Rick and Morty" will be available exclusively on car-sharing marketplace Turo. Read the whole story

Gartner also sheds some light on the potential future cost of an autonomous vehicle: $300,000 to $400,000 each. Read the whole story

That figure accounts for slightly more than 40% of VW's investments in property, plant and equipment and all research and development costs. Read the whole story