Marketing Automotive Weekly
Monday, December 30, 2019
  • Lincoln Highlights Aviator's Versatility, Serenity

    The campaign launches Saturday on multiple platforms, with a YouTube and Twitter takeover and a broadcast debut during the college football playoffs. Read the whole story

  • Honda Employs Snapchat For Rose Bowl Activation

    Honda has the lead float in the Rose Parade. Themed "Our Hope for the Future," it celebrates the optimism of children. Read the whole story

  • Brands Jump On College Bowl Game Sponsorship

    Major brands with sponsorships include Mitsubishi Motors North America, Redbox, Capital One, Northwestern Mutual, Outback and Chick-fil-A. Read the whole story

  • Volkswagen Creates Roving Robot To Charge Electric Cars

    No word yet on a possible date for a market launch of the charging robot. Also, no word on what a charge might cost. Read the whole story

  • Honda, SoundHound To Intro In-Car Voice Assistant At CES

    While fully autonomous or self-driving vehicles are somewhere and some time down the road, connected vehicles are coming on strong. Voice agents like Amazon ... Read the whole story

  • LG To Intro Advanced, In-Car Infotainment System At CES

    The system provides passengers with services such as internet radio and video streaming at their seats. Read the whole story