Lexus Marketing VP Lisa Materazzo will present April 8 at MediaPost's Marketing: Automotive conference at the New York International Auto Show. Read the whole story
Data is shared with Nationwide through the vehicle's embedded modem, eliminating the need for a special app or vehicle plug-in device. Read the whole story
The automaker added the new tier after receiving feedback from subscribers who had a chance to drive select Mercedes-AMG models in other tiers. Read the whole story
Jaguar Land Rover has unveiled a new concept vehicle as part of the automaker's Destination Zero project. Read the whole story
As a part of the deal, the Philadelphia Union's 18,500-seat sports and events arena will be named Subaru Park. Read the whole story
Distinct from typical "used cars," so-called "CPO" vehicles include benefits formerly available only with the purchase of a new car. Read the whole story
Nissan Switch provides the solution "for those who want a sedan during the week and sports car on the weekends," says Nissan's Tavi. Read the whole story
"Our research shows that interest in video games has stuck with the youths of the 1990s into adulthood," Acura's Lisa Stessman tells "Marketing Daily." Read the whole story
Brands rated high at forging bonds with consumers significantly outperform top Fortune 500 and S&P brands in profit over past 10 years. Read the whole story
The campaign from BBDO New York features documentary-style videos that capture life on the road of three truckers and their new dog companions. Read the whole story