Audi and Infiniti get creative, providing ways for stay-at-home consumers to be connected to brands. Read the whole story

The top brand by spending is Lexus ($19.3 million), which added a second pandemic-related spot to its efforts on May 1. Read the whole story

Rather than celebrate an "inward" milestone, the brand wanted to honor those who have made a difference, says Spark44's Christopher Barus. Read the whole story

Subaru will match consumer donations up to $150,000 to benefit Feeding America's COVID-19 Response Fund. Read the whole story

Other notable participants include PGA Tour pro Rickie Fowler, actress Madelaine Petsch and rapper Ludacris. Read the whole story

The league's latest #HockeyAtHome event will feature 50 NHL players representing all 31 teams, including the NHL's newest franchise in Seattle. Read the whole story

Nissan's "Refuse to Compromise" TV campaign garnered the brand a 27.8% overall lift in visitors to dealerships, according to Alphonso. Read the whole story

Auto industry queries continue to rise, even during the pandemic. Search volume for "near me" queries rose 22% from March 13 - April 11 … Read the whole story

Brand recall for COVID-19-themed ads fell slightly below the norm, but simplistic messaging encouraging engagement drove the highest brand recall. Read the whole story

GfK and Dstillery believe they have developed an ad-targeting model that strongly supports automotive advertisers as changing consumer behavior plays an increasingly important role … Read the whole story