Drive Time
"Automakers that weren't big spenders last June appear to be powering the surge," iSpot's Stu Schwartzapfel tells "DriveTime." Read the whole story
The Kia K5 is aimed at younger buyers who want something sporty and bold and don't want to drive their parents' SUVs. Read the whole story
"It's a heartfelt message from a brand, understanding that people have felt trapped indoors," Spark44's Sean Doyle tells "Marketing Daily." Read the whole story
The branded content deal with Ford Motor Company is a "first-ever, prime-time product reveal roadblock" across broadcast, cable, digital and streaming properties, Disney Media … Read the whole story
Twenty-one percent of millennials say they will now buy a larger car than they planned to, versus 7% of baby boomers. Read the whole story
The account has been handled by long-time incumbent Havas/BETC. The new agency is tasked with helping to navigate the brand's digital transformation efforts and … Read the whole story
Industry expected double-digit declines, but the "result wasn't as bad as we thought it would be, fearing the worst,'" according to one analyst. Read the whole story
"People want to see visible proof of actions being taken to keep them safe," Magid's David Bilicic tells "Marketing Daily." Read the whole story
Half of those surveyed in the South are worried about spikes in COVID-19 cases and 69% feel the need to wear a mask. Read the whole story
