Marketing Automotive Weekly
Monday, September 28, 2020
  • Acura Launches TLX Campaign During Race Coverage

    The 60-second spot from MullenLowe uses cinematic storytelling and a vintage 1920s-style silent film concept. Read the whole story

  • Mercedes-Benz Partners With Riot Games

    The automaker joins Cisco, Bose, Mastercard, Louis Vuitton, Dell's Alienware, Unilever's Axe, Red Bull and State Farm as a sponsor. Read the whole story

  • Hyundai Partners With WWE, United Nations

    The personal stories of the WWE Superstars are meant to put a smile on people's faces, said Angela Zepeda, CMO, Hyundai Motor America. Read the whole story

  • Report: Auto Ad Spend Set To Accelerate In 2021

    After a tough 2020 when ad spend in the category is projected to drop 21% across 10 major markets Zenith predicts global spending will ... Read the whole story

  • From Ford's Assembly Line To Harte Hanks' Newly Created D2C Ecommerce Division

    Named Harte Hanks' managing director to lead its new D2C ecommerce division, Drew Rayman says his experiences working on Ford's assembly line and interests ... Read the whole story

  • GM Kicks the Advanced TV Tires

    Test and learn, gather data, repeat. That seems to be the formula for GM brands pursuing their prospects across an increasingly fragmented video landscape. ... Read the whole story

  • Secret Weapon Wins San Diego Honda AOR

    The dealer network will deploy the "Helpful Honda" campaign that Secret Weapon created a few years back and which has been embraced by Honda ... Read the whole story