The programming will include executives from General Motors, Ford, Toyota, Honda and Hyundai. Read the whole story
The campaign focuses on the "incredible potential" the SUV has to make electrification relevant for all, says Volkswagen's Kimberley Gardiner. Read the whole story
Volvo invented the three-point safety belt in 1959 and released the patent to other automakers in the name of safety. Read the whole story
Nissan is using Formula E to demonstrate the power and performance of its electric vehicles. Read the whole story
The sponsorship includes a custom comic-book cover featuring the Sienna with Marvel heroes, Toyota's Monique Nanclares tells "Marketing Daily." Read the whole story
"I see the opportunity to leverage our strong heritage in human-centered design," Shahani tells "Marketing Daily." Read the whole story
The live event annually brings together nearly 3,000 CMOs, marketers and industry thought leaders. Read the whole story
The companies claim this is the first VOD deal of its kind to offer "guaranteed" audience targeting "through the programmatic pipes." Read the whole story
This year's increases won't be enough to wipe out 2020's losses. The ad marketplace won't grow larger than what was seen in 2019 until … Read the whole story