Drive Time
EVs need to be talked about in a positive way by people like Chattanooga, Tennessee plant employee and Instagram user Rusty Greer, says VW's Scott Keogh. Read the whole story
Gaius Charles "has a phenomenal voice," Lexus Vice President of Marketing Vinay Shahani tells "Marketing Daily." Read the whole story
York says it is time to "say a fond farewell" to the company and that his unspecified "new adventure" will begin in January. Read the whole story
"This campaign is all about showing off," says Nissan's Allyson Witherspoon. Read the whole story
The effort focuses more on "emotional storytelling" than on specific vehicles, and aims to "humanize" the Hyundai brand. Read the whole story
Subaru has provided more than $30 million to support the health, rescue, transport and adoption of more than 250,000 animals. Read the whole story
The automotive and mobility sector is going through a period of transformation, accelerated by digital enablement, per YouGov's Suzanna Mitrovich. Read the whole story
This season will include the debut of the Toyota Banked Slalom course at Breckenridge and enhancements to the Toyota Race Center at Beaver Creek. Read the whole story
The pandemic prompted a decline in demand for shared transportation, and consumers aren't eager to return, per CarGurus. Read the whole story
- COMMENTARY
Dear Ford: There's a delicate balance between getting customers excited and potentially crossing a line and making them upset. Read the whole story
