"People love licensed products, and when done well, they really do help elevate the brand," Toyota's Lisa Materazzo tells "Marketing Daily." Read the whole story

The all-electric Silverado pickup truck will debut on Jan. 5 during the opening keynote delivered by GM Chair and CEO Mary Barra. Read the whole story

Many consumers want a car-buying process that aligns with how they purchase nearly everything else in their life, according to Hyundai. Read the whole story

Within five years, Gen Y will be the biggest and most diverse group of consumers in the luxury car market, says Lexus' Vinay Shahani. Read the whole story

Bernacchi spent almost three years at Mazda, eight years at Harley-Davidson and eight years at General Motors. Read the whole story

Edward Kummer will lead the automaker's newly formed Digital Business unit. Read the whole story

The influencers include "Loki the wolfdog," who has nearly 2 million followers on Instagram. Read the whole story

Google has spent years reducing its carbon footprint. Now it's focused on helping people using its platforms reduce theirs. Read the whole story