"New Generation," from Commonwealth/McCann, currently has more than 4.3 million views on YouTube alone. Read the whole story

VW will use the event to unveil the production version of the Volkswagen ID. Buzz, an electric reimagining of the brand's iconic Microbus from … Read the whole story

Volvo and Twitter also have created a branded emoji that will appear when people tweet "#EVasABC" to help drive the conversation on the platform. Read the whole story

Unlike the frequently over-the-top Super Bowl creative, Toyota has a history of taking a more serious tack with its spots. Read the whole story

The effort includes a 60-second "manifesto" video created by TRG and the "Ram Real Talk Tour," a yearlong series of conversations with consumers. Read the whole story

Automakers see owners' relationships with their vehicles as similar to relationships with other technology, per J.D. Power's David Amodeo. Read the whole story

The Taco Bell ad features little of what people like about Taco Bell, except for its hot sauce. Read the whole story

Supply challenges stifled new car manufacturing in 2021, but price increases for new and used cars help drive record-breaking profits and high customer demand, … Read the whole story

Using "eyes on screen" technology, TVision found that men scored a 126.7 index for "commercial attention" vs. a 120.3 index for women. The results … Read the whole story