Marketing Automotive Weekly
Monday, May 16, 2022

Drive Time

Test Drive: Ford F-150 Lightning Electric Pickup Truck Really Is 'Game Changer'
by Tanya Gazdik, Staff Writer

The Ford F-150 Lightning "has the ability to pull people to EVs who didn't even know they wanted an EV," says Ford's Darren Palmer. Read the whole story

  • Jeep, Igloo Partner For Co-Branded Merchandise
    by Tanya Gazdik

    Igloo designed the cooler with custom graphics showcasing the Jeep seven-slot grille, Jeep brand mark and adventure-inspired stickers. Read the whole story

  • Hyundai Joins Wave Of Self-Driving Taxi Developers
    by Tanya Gazdik

    The automaker joins Ford, Toyota, General Motors and Tesla, which are all working on fully autonomous vehicle technology. Read the whole story

  • Musk Puts Twitter Deal 'On Hold' (Sort Of)
    by Karlene Lukovitz

    Elon Musk seems to continue to delight in keeping the world guessing about his real intentions regarding Twitter. Read the whole story

  • Podcast Ad Spending To Rise 47% To $2.1B This Year
    by Wayne Friedman

    Podcast ad revenue is projected to add another 45% to $3.1 billion in 2023, and 37% more by 2024. In 2021 financial services represented … Read the whole story

  • Tegna Ad, Marketing Services See 10% Growth In Q1, Higher Political Advertising
    by Wayne Friedman

    Political ad revenue has spiked to $18 million for the first three months of the year ahead of the midterms, Tegna says -- up … Read the whole story