The initiative includes a Pride-themed auction of signed jerseys and Volkswagen gear from U.S. Soccer star players. Read the whole story

"It's really about building awareness and passion amongst audiences we wouldn't regularly be able to reach from more traditional advertising," says Mini's Rah Mahtani. Read the whole story

Gen Z consumers found it more difficult to buy a car online (22%) than any other generation, per a CDK Global study. Read the whole story

Many shoppers (40%) say buying a car built in America is now more important to them, up 22% year-over-year, per Cars.com. Read the whole story

Brand says, "NFTs have raised the profiles of both art and artist, and we believe the same can happen in the luxury automotive space." Read the whole story

The automaker is sending life-sized puzzles to select new Mini customers on the waiting list. Read the whole story

Although these finals are nowhere near any of the 12 pre-pandemic series from 2008-2019 in terms of viewing, NBA marketers this year took a … Read the whole story