The target buyer is older millennials and Gen X, Toyota's Lisa Materazzo tells "Marketing Daily." Read the whole story

The BMW-owned brand will ask its fanbase to help "name the polar bear" on Mini social media platforms starting July 20. Read the whole story

A spot for the 2023 Kia Soul features non-fungible tokens and incorporates a QR code embedded into the creative. Read the whole story

"Future Astronaut," from Courageous Studios, will highlight women who will drive the future of space travel. Read the whole story

The automaker made its debut in the world of pickleball as the title sponsor of the 2021 Hyundai Masters. Read the whole story

The video helped launch Toyota's TikTok brand channel on July 15. The channel already has more than 128,500 followers. Read the whole story

The biggest spending increase in June was Infiniti -- up over 13,200% after spending less than $20K on national TV last June. Read the whole story