Marketing Automotive Weekly
Monday, August 1, 2022
  • VinFast Partners With Ironman Triathlon

    Vietnam-based VinFast will supply electric vehicles, including scooters, cars, and buses, for the events hosted by Ironman, a leader in long-distance triathlons. Read the whole story

  • BMW Celebrates Hofmeister Kink Via AI Program

    The campaign launched this week and is supported by digital, paid and organic social, CRM and in dealerships. Read the whole story

  • Hyundai Adds To NFT Offerings

    The Ioniq Citizenship, an NFT membership program, provides owners with exclusive experiences and utilities. Read the whole story

  • GMC Partners With TSM Esports

    The General Motors brand joins other automakers, including Honda and Lexus, that already have ongoing activations with the platform. Read the whole story

  • Land Rover Enlists Chase For Defender Service Awards

    Other sponsors include Pelican, "Outside Magazine," dentsu X, ei3 and Kong. Read the whole story

  • Airstream, REI Partner For Special Edition Travel Trailer

    The model includes recycled materials, as well as features to help customers camp longer by conserving resources such as water. Read the whole story

  • Hyundai CMO: Driving Demand & Human Connection

    "I didn't go exactly where I thought I was going to go when I was a kid, but I didn't venture too far off … Read the whole story