Honda hopes to connect with a new generation of customers to show how it has brought innovative mobility products to life, says Honda's Jessika … Read the whole story

The "newtro" (new plus retro) activation aims to appeal to every generation, says Hyundai's Thomas Schemera. Read the whole story

No one was compensated for their attendance or content, which was posted on social media using the hashtag #NissanSummerCamp. Read the whole story

"As the number of EV cars on the road increases and consumer adoption grows, ad-supported business models will play a key role in driving … Read the whole story

Acura and Infiniti experienced "massive" customer satisfaction gains, but most mass-market brands faltered, says ACSI's Forrest Morgeson, Read the whole story

Edmunds aims to position its brand in a memorable light by advertising across connected TV channels. Read the whole story

"Our brand voice is following the natural evolution of our company," Bridgestone CMO Sara Correa tells "Marketing Daily." Read the whole story