The automaker has always embraced customer feedback in its product offerings, Mini USA's Rah Mahtani tells "Marketing Daily." Read the whole story

The NFTs represent Cadillac's first entry into the Web3 space, which includes token-based marketplaces. Read the whole story

Falotico, president of Ford Motor Co.'s Lincoln luxury division and its former CMO, was MediaPost's 2019 automotive marketer of the year. Read the whole story

Toyota had a 54% increase in minutes of national TV ads in October 2022 compared to a year-ago. Read the whole story

Although the company, which is a subsidiary of Volkswagen, works with a number of automakers, none are specifically mentioned in the creative. Read the whole story

Automotive ranked fourth out of the 19 industries studied by MBLM, putting the industry in the top 25%. Read the whole story

The school will incorporate both a classroom portion and a hands-on driving experience at the on-site test track. Read the whole story

The customer journey online has changed purchasing behavior dramatically, especially in the luxury segment, according to the automaker. Read the whole story