"We're really trying to redefine what customers should expect from an entry-level vehicle," Buick's Rob Peterson tells MediaPost. Read the whole story
Denise Thi, formerly chairwoman of Isobar, has been named the automaker's new CMO, according to a spokesperson. Read the whole story
"Why get there first when you can get it right?" Ram's Jeff Summers asks. Read the whole story
Corolla Cross Hybrid sales expected to be about 50% multicultural while Prius Prime sales are 30% multicultural, says Toyota's Mike Tripp. Read the whole story
"In a cheeky way that is very 'Mini,' we're letting our customers know that availability has improved," Mini's Patrick McKenna tells "Marketing Daily." Read the whole story
In ad, father and daughter's trip in a Kia Seltos reflects "unexpected journeys life has in store for us all," says Kia's Russell Wager. Read the whole story
Their adventures are chronicled in a 13-minute video, "Finding Nowhere." The project also includes a 30-second trailer. Read the whole story
The first season has been viewed nearly 275 million times, making it Acura's most successfully viewed campaign to date. Read the whole story
The proposed standards would require a transition to electric vehicles even faster than what General Motors previously urged. Read the whole story