Marketing includes social posts highlighting the vehicle's new features, like cool Digital Matrix LED headlights. Read the whole story
"This is an icon reimagined for the future," VW's Andrew Savvas told the media at a press conference prior to the reveal. Read the whole story
The automaker's Ford Next unit aims to create flexible electric solutions for drivers who use the Uber platform in select U.S. markets. Read the whole story
"Modernizing'" is difficult for heritage brands to navigate, Prophet's Chris Burzminski tells "Marketing Daily." Read the whole story
The effort is "rooted in the recognition that car buying is exciting and it is a life moment," says Cars.com CMO Jennifer Vianello. Read the whole story
This sponsorship recognizes how Genesis and runway fashion seek to evoke emotion and capture attention. Read the whole story
Young was one of the first to benefit from the Supreme Court decision allowing collegiate athletes to negotiate name, image and likeness deals. Read the whole story
Even though EV app usage has increased over time, the app features EV owners say are most important have the lowest satisfaction rates. Read the whole story
Roman replaces Peyman Kargar, who departed Infiniti in April after a three-year assignment leading the brand in Japan. Read the whole story