"Demographically the customer base might be different," says Ford Mustang Brand Manager Jim Owens. "But psychographically, there is a common thread of enthusiasm." Read the whole story
Dodge's Roadkill Nights and Pebble Beach Concours d'Elegance attract very different consumers, but have similar engagement goals. Read the whole story
As more electric vehicles are introduced and the rate of consumer adoption increases, the demand for fast and reliable public charging grows in parallel. Read the whole story
To capitalize on the interest in denim, Volvo is partnering with Pinterest for a complete takeover of all denim-related searches on the platform. Read the whole story
Lexus is the exclusive automotive partner of the U.S. leg of the superstar's tour. Read the whole story
The campaign extends across digital video, cinema, programmatic and paid search including partners such as MAX, YouTube TV, and Twitch. Read the whole story
The automaker believes its participation in Formula E will lay the foundation for future mobility solutions. Read the whole story
The effort is part of its "One Nation" social responsibility platform to promote diversity, equity, inclusion and belonging. Read the whole story
The joint efforts have not only tackled challenging clean-up projects but also raised awareness about the importance of preserving our underwater heritage, says Hyundai's … Read the whole story
Integrating the Dasher app with Apple CarPlay will allow Dashers to seamlessly show the app's navigation interface on their car's built-in screens. Read the whole story