Williams, who just gave birth earlier this week, agreed to answer some questions from MediaPost about her deals. Read the whole story

Williams will post the full 48-second spot to her Instagram account, followed by 16.9 million people, on Wednesday morning. Read the whole story

"Famous For Freedom" goes beyond a tagline, says Lucy McLellan, Jeep's global head of marketing and communications. Read the whole story

The luxury automaker will be integrated into broadcasts with logo placements, verbal mentions, content integration pods, video and social media. Read the whole story

Land Rover's individual vehicle brands are distancing themselves from the parent company moniker as expressed in the TikTok account, which says simply "Defender." Read the whole story

The partnership will focus on growing engagement in local communities around several of Toyota's manufacturing plants. Read the whole story

The new video series is hosted by Hertz CEO Stephen Scherr, whose first EV road trip is with GM CEO Mary Barra. Read the whole story

More younger buyers are choosing luxury vehicles, and they are more satisfied than younger buyers purchasing or leasing mass-market cars, per the study. Read the whole story

The automaker is trying to move EVs and hybrids into the traditional mainstream by presenting a diversified fleet that targets different customer needs and … Read the whole story