Marketing Automotive Weekly
Tuesday, December 26, 2023
  • Automotive TV Spending Down 8.9% In November, 15.8% YTD

    TV ad impressions were down 18.5% in November to 25.2 billion. But year-to-date impressions were up 4% to 306.6 billion. Read the whole story

  • Genesis House Celebrates Holiday Season With New Activations

    Genesis and Boston Dynamics, also part of Hyundai Motor Group, have teamed up for an interactive showcase that celebrates innovation through exploration. Read the whole story

  • Kia Nails Second Arena Naming Rights Deal

    The deal coincides with the launch of the automotive industry's first mainstream 3-row, all-electric SUV, says Kia America's Russell Wager. Read the whole story

  • BMW Consolidates Marketing At Omnicom Group

    BMW's previous agency roster in the U.S. included Interpublic's Performance Art (data and CRM) and Anchor Worldwide (social media). Read the whole story

  • Audi Offers Vehicle Personalization, Access To Tesla Superchargers

    The new Audi App Store allows customers to access their favorite apps directly via the vehicle touch screen. Read the whole story