Marketing Automotive Weekly
Tuesday, May 28, 2024
  • General Motors Aims To Check Road Rage

    If you're tailgating and cussing up a storm, the system may decide your mental state isn't the best for driving and implement numerous steps … Read the whole story

  • Volkswagen Featured In 'Dead Forever' Activation

    The exhibit, focusing on the Grateful Dead, will feature a vintage Volkswagen bus and the latest all-electric model, the ID. Buzz. Read the whole story

  • Mazda Uses AI With Experiential Activation

    BirdDog Technologies, Mazda's partner on the activation, also recently worked with Polestar and Toyota. Read the whole story

  • Progressive, AAA Websites Rank Highest, Per J.D. Power

    Satisfaction is highest when customers have digital-only interaction with insurers, according to J.D. Power. Read the whole story

  • NBA Team Sponsorships Rise 7% To $1.5B

    NBA teams have seen growth in marketing and sponsorship revenue, largely driven by new sponsorship efforts around in-season opportunities including a new In-Season Tournament … Read the whole story

  • Chaumet Luxury Brand Runs First 3D CTV Campaign On LG Home Screen

    LG Ad Solutions launched the first 3D native digital display on its platform for the collection of high-end jewelry brand Chaumet's Josephine Aigrette with … Read the whole story

  • Indie DSP Programmatic Ad Deals Climb 24%

    FreeWheel defines "independent" as ad buys from agencies and buying entities not owned by a holding company. For full-year 2023, FreeWheel says, 76% were … Read the whole story