Marketing Automotive Weekly
Monday, June 10, 2024
  • GM Supports Black-Owned Media

    GM executives were on hand at the Black Owned Media Weekend in Detroit, hosted by the Black Owned Media Equity and Sustainability Institute. Read the whole story

  • Stellantis Restructures Marketing, Hires Former Ford Executive

    Stellantis North America is integrating marketing, social and digital media, website management, analytics and paid media operations with the goal of centralizing decision making. Read the whole story

  • Toyota Launches Camry, Land Cruiser Creative

    The Highlander effort features actor Hilary Swank and actor/comedian Jimmy O. Yang in the "Land Cruiser Get Back Challenge," which spotlights adventure and discovery. Read the whole story

  • Geneva Auto Show Ends After More than 100 Years

    "Only five auto brands ended up being present at the last edition in February while major carmakers like Stellantis NV, Ferrari NV and BMW … Read the whole story

  • Asian Automakers Under Scrutiny For Falsifying Safety Certification

    "We neglected the certification process and mass produced our cars without first taking the proper precautionary steps," says Toyota's Akio Toyoda. Read the whole story

  • OTT/CTV Experiencing 'Jackrabbit' Effect, Borrell Data

    Local advertising is forecast to reach $148.9 billion this year, up 3.9% from the prior year, according to data released by Borrell Associates on … Read the whole story