The refreshed vehicle's target customer is largely the same as the outgoing model and consists of two distinct groups, says VW's Melinda Godec. Read the whole story

Besides the Olympics, August also brought the return of football, which also attracted automaker attention. Read the whole story

The trust in social media is even more pronounced among recent buyers, with 67% indicating they would consider making their purchase on such platforms. Read the whole story

The cinematic spot from &Rosas will roll out in 50 countries, with multiple formats for TV, digital and social media. Read the whole story

The two automakers announced plans to collaborate on new vehicles, supply chains and technologies in a bid to cut costs and move faster. Read the whole story

For the 60 or so designers gracing the runways, the event is a given. How adjacent brands benefit is often unexpected. Read the whole story