The automaker is using its famous "jump ball" approach to choosing an agency for the spot, Stellantis' Raj Register told MediaPost's Marketing: Automotive conference. Read the whole story

Allyson Witherspoon is adding U.S. chief marketing officer for the Nissan brand in North America back to her responsibilities. Read the whole story

Jaguar Chief Creative Officer Gerry McGovern calls the new branding "exuberant modernism" that "is imaginative, bold and artistic at every touchpoint." Read the whole story

"During a busy sports month, automakers focused investment accordingly to get in front of the largest audiences TV had to offer," says iSpot.tv's Stuart … Read the whole story

Reports state that up to 60 staffers have been affected. Read the whole story

Guideline says pricing for Thanksgiving weekend games is up 11% to $576,000 for a 30-second unit. Read the whole story

Deloitte's latest forecast points to record spending but also detects a sharper focus on deal-finding. Read the whole story

A new survey by marketing agency MGH showcases TikTok's influence over users' shopping habits, as well as the importance of various in-app content strategies. Read the whole story

The motorcycle campaign runs across OOH, social media and digital in North America, Europe and India. Read the whole story

That's according to figures released by the Out Of Home Advertising Association. Digital OOH rose 7.3% and accounted for 33.2% of quarterly sales. Read the whole story

Rather than measuring clicks and impressions, the "Times" plans to find a better way to understand campaign results based on what it calls "the … Read the whole story