It's too soon to say whether Tesla backlash due to Musk's political activity will affect loyalty to the brand, says S&P's Palomarez. Read the whole story

The automaker aims to reach Hispanic consumers via a podcast series from Conill. Read the whole story

The campaign, from RPA, is launching across multiple media channels from broadcast television and streaming to digital media partnerships. Read the whole story

"First To The Finish" will feature a behind-the-scenes look at the stories of key players within the MX5 Cup Championship. Read the whole story

A group billing itself as Everyone Hates Elon is stoking the flames with a guerrilla campaign in the U.K. and Germany that labels Tesla … Read the whole story

Yet fewer consumers were actually switching or buying new policies, according to a LexisNexis report. Read the whole story