Drive Time
by Tanya Gazdik, Staff Writer
The Subaru fan club is alive and well -- I got several honks and thumbs-up from other Subie drivers. Read the whole story
by Tanya Gazdik
The departure is framed as being elected by former CMO Dias herself, according to a Cadillac spokesperson. Read the whole story
by Tanya Gazdik
Chrysler Brand CEO Christine Feuell says she has become accustomed to fielding questions about the brand's viability. "It's like whack-a-mole," she tells "Marketing Daily." Read the whole story
by Tanya Gazdik
Ford, which withdrew from the Human Rights Campaign's Corporate Equality Index, still continued as a top sponsor of the Motor City Pride Parade. Read the whole story
by Tanya Gazdik
About 55% of consumers expect to purchase an EV in the future; nearly 20% plan to do so in next 3-5 years. Read the whole story
by Sarah Mahoney
Kering names Luca de Meo, Renault's turnaround expert, as the new CEO. Read the whole story
by Steve McClellan
Main idea anchoring the multicultural campaign: Hybrids save big on gas so people have more to spend on "life's little luxuries without breaking bank." Read the whole story
by Sarah Mahoney
The online used car retailer's new campaign invites a little more comedy into its easy-to-use positioning. Read the whole story
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by Wayne Friedman
"Until now, it just wasn't possible to scale live sports advertising programmatically for local advertisers," said Daniel Spinosa, president of Premion. Read the whole story
by Danielle Oster
The campaign for the auto insurance company debuted this week and is running across TV, digital, and social channels. Read the whole story
by Wayne Friedman
Year-over-year, 500 new brands have made deals with the NHL, with finance (up 8%), business services (18%), and automotive brands (8%) accounting for one-third … Read the whole story