Drive Time
by Tanya Gazdik, Staff Writer
It seems impossible that any vehicle could handle a road best traveled by a bear, but having driven the Armada through the pot-holed streets of Detroit, I can confirm that … Read the whole story
by Tanya Gazdik
None of the stunts shown in the creative are fake -- a scenario inspired by engineers saying "What if we could show this to … Read the whole story
by Tanya Gazdik
Creative includes a longform video featuring some of the founding dealers. Read the whole story

COMMENTARY
by Joe Mandese
It's called the "Audi Reader," and it's a new object recognition technology being rolled out by Audi that effectively turns every feature in its … Read the whole story

COMMENTARY
by Laurie Sullivan, Staff Writer
Data-driven CTV ad firm Strategus created a platform to give advertisers proof of performance through a direct link between CTV ad impressions and sales, … Read the whole story
by Tanya Gazdik
A 60-second spot shows off the new Cadillac with the superimposed copy "Same Legacy. New Energy." Read the whole story
by Tanya Gazdik
Genesis vehicles are along for the ride in body-swap comedy "Freakier Friday," which hits theaters Aug. 8. Read the whole story
by Tanya Gazdik
GM Rewards Members spend more at the automaker and are more engaged than GM customers not enrolled in the program. Read the whole story
by Tanya Gazdik
"Across the U.S., women riders and drivers have told us they want the option to be matched with other women on trips," says Uber's … Read the whole story
by Fern Siegel
The campaign believes when people have the facts, they are more likely to take action. Read the whole story
by Tanya Gazdik
The companies are calling it a "next-generation premium global robotaxi program." Read the whole story